Latin America continues to present strong opportunities for U.S. ITAD providers, but successful business in the region requires more than simply finding a buyer and quoting equipment.

During the recent ITAD Industry Institute Webinar, “Beyond the Border: How ITADs Can Build Better Business in Latin America,” Jen Holub, CEO & Owner of Export Computer Exchange, shared practical insights on how ITAD companies can create easier, stronger, and more consistent business with Latin American buyers.

A key takeaway was the importance of understanding what buyers actually need. Price is only part of the equation. Equipment condition, accurate information, and market-specific requirements all influence buyer confidence and value.

Jen also highlighted the need to make transactions easier by providing the right information, leaving room for conversation, and avoiding an overly rigid approach to bidding.

Beyond the sale itself, shipping, customs, packaging, and documentation can significantly affect the success of a transaction. Small mistakes can quickly become costly, while understanding free trade zones and country-specific processes can help reduce friction.

Clear communication and strong local partnerships were also emphasized as essential to long-term success. Experienced partners can help navigate local market realities, reduce costly errors, and create opportunities for repeat business.

The session reinforced a simple but powerful message for companies looking to grow in the region: better information, better relationships, better business.

This webinar was presented exclusively to Global ITAD Alliance members as part of the ITAD Industry Institute Webinar series. Are you a GIA member and would like to watch the webinar on demand? Contact us at membership@globalitad.org for access.